© COPYRIGHT JOHN BERTHOT 2017 All images copyright of their respective owners. All rights reserved & NOT FOR PUBLIC OR FAIR USAGE without the copyright owners expressed written permission.

Services

Fee Structure for Consultations

Consultation services may be paid via PayPal, credit card or personal check. Payment must be made at the time of booking services.

Estimating and Negotiating

This service is provided on a case by case basis. I will  draft an estimate with your branding and communicate directly with your client as your representative in regards to the negotiation of the day and usage fees.  Follow through with production companies will be provided if required. Participation in client meetings and conference calls will be provided, if desired. Client purchase orders reviewed to ensure you are properly protected and maintain copyright along with mutually agreed upon terms and conditions.

Initial Two-Hour Consultation

Two-hour consultation, via phone or in person. We will review the current state of your career and any obstacles you have or are encountering. We will also review your career goals for the next year.
We will  discuss your communication and relationship building skills.  We will review some simple and effective strategies to grow your business long term, and to increase your revenue. We will briefly review your current website, portfolio and current marketing and promotion efforts.
Fee: $400

Print Portfolio Review

Complete review of current portfolio images, and the sequencing.  I will review up to 1,000 images.  Images can be provided via Dropbox. Categorized layouts of sequencing will be provided via Bridge or Lightroom.  We will review formats, portfolio options, sequencing, paper quality and output.  Suggestions will be provided to help you determine the best book for you be it custom or off the shelf.  Vendor recommendations will be provided, as well as cost comparables and ease of maintenance and upkeep.  We will also review current trends and examine the longevity of those trends.
Fee $800

Website Review

Complete review of current website images, along with a review of archived images, up to 1,000. Images can be provided via Dropbox. Categorized layout will be provided in Adobe bridge along with suggestions on improving existing layout, categories and ease of use, and functionality.  We will also review the current provider you are using along with hosting costs.  Suggestions for improved interface, functionality, and installation of analytics to effectively gauge how changes effect your ranking. I will also advise on the viewer experience in relation to competitors.
Fee $1200

Database Build and List Management

Creation of a working client database from either Agency Access or Yodelist.  Lists will be created utilizing relevant agency clients, and regional specialties. A working database is essential for e-blasts and printed promotion. We will also review email marketing services and their differences based on your preferred analytics and interface.  Reviewed companies will be Mail Chimp, Constant Contact, and Vertical Response, Golden Lasso, and My Emma. Database list revised and updated quarterly.
Fee: $800

Premium Consultation

  • Two hour initial review call.
  • One hour monthly call.
  • Print Portfolio review – along with pros/cons of custom built and off the rack books.  Prices, longevity, and relevant style reviewed.
  • Website review and template recommendations, includes design elements and functionality.
  • Database list build by market and region. Includes quarterly updates.
  • Blogging strategies and social media marketing plan.
  • Agent recommendations and referrals throughout the Untied States and Europe.
  • SEO improvement, along with application strategies for creating effective metatagging and linking to improve your Google ranking.
  • Recommendations for effective meta-data and indexing for both stock & website usage.
  • Estimating and negotiating of (2) advertising assignments/no commission fee.
  • Logo and branding recommendations and vendor referrals.
  • Recommendations and referrals to galleries for exhibitions.
  • 20 photographer directed client calls per month. Excel spreadsheet returned with results and follow-up suggestions.
  • Monthly image review with suggestions for updating print portfolio and website.
  • One-year marketing plan with action list and accountability dates.
  • Examples of effective and unusual print promotions, and design of e-blasts/newsletters.
  • Image strategizing and concepting to generate assignments.
  • Review and creation a working mail chimp template for e-promos that fit your stylistic goals created to be utilized on a quarterly time period.
  • Review of images provided to stock agencies – Agency recommendations provided.  Stock agency contract review provided.
  • Strategies and guidance provided for pitching of editorial and advertising assignments using Pinterest.
  • Creation of treatments and mood boards for advertising and editorial clients.
  • Production review – permitting, casting, location scouting, production books, insurance, catering. Producer recommendations
  • Review & set up of all effective social media programs: Facebook/LinkedIn/Twitter/Instagram/Facebook/Google+Instagram/SnapChat/Tumbler
  • Monthly monitoring of all social media activity as well as analysis of activity using MailChimp analytics.  Follow up strategies planner.
  • Fee: $5,200 per year – Contract Provided. 50% deposit – $2,600 – Six mos payments of $435/mo.